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March 2, 2010

Here is the Class of 2009

Smart2BeGreen is pleased to announce it's Top 10 Green Heroes of 2009. This year the list was voted on by the readers who subscribe to the Smart2BeGreen newsletter and green philosophy. Readers chose leaders in environmental awareness that have inspired us by demonstrating that small steps can yield great results towards a greener future.

Smart2BeGreen readers submitted many inspired choices. Narrowing the field this year was simplified because we simply tallied the most nominations.

1. Yvon Chouinard: Patagonia Founder Fights for the Environment. Patagonia has donated 1 percent of its annual sales to grass-roots environmental groups, and it has gotten more than 1,200 companies to follow its lead as part of its "1% for the Planet" group. Patagonia has managed to persuade companies like Nike, Timberland, and even Wal-Mart to begin switching to organic cotton.

2. Dave Matthews Band: This popular band offsets the CO2 emissions produced by their multi-city tours by funding projects such as tree plantings and wind turbine construction.

3. Pierce Brosnan: The former Bond now focuses on marine mammal and wetland protection, is a very visible and active member of the Natural Resources Defense Council campaign against effects of Navy sonar on whales and has been awarded the Green Cross International Environmental Leadership Award.

4. Los Angeles teenager Ally Maize, founded of The Green Youth Movement at 15 years old as a way to educate youth on environmental protection and sustainability. Two years later, at the ripe age of 17, Ally continues to lead the group that organizes green events, sells green gear and products to raise money and participates in green events, like tree plantings.

5. Josh Dorfman, host of The Lazy Environmentalist, a popular Sundance Channel offering, breaks down being green into easy, attractive, doable steps that even a "lazy" person could get on board with.

6. Joshua Onysko, Founder and CEO, Pangea Organics: Pangea Organics was founded on the principle belief that together, we can create a new, more sustainable future. We, for example, have chosen to help do so one bottle, bar and jar at a time. We are a small, independent manufacturer of organic body care. But more than that, we are a community of like-minded people who believe in creating products that help rather than harm at every stage of their lifecycle.

7. Steven Chu, Secretary of Energy: A Nobel Prize-winning physicist with a track record in working toward energy efficiency. As Director of the Lawrence Berkeley National Laboratory, Chu gained a national reputation as a speaker; among other things, he liked to point out that companies who claimed they couldn't possibly cut back energy use suddenly manifested miracles of efficiency when they stopped paying lobbyists and hired engineers instead

8. Leilani Munter, Race Car Driver & Environmentalist: Sports Illustrated named her in their list of the top ten female race car drivers in the world. Leilani adopts an acre of rainforest for every race she runs to offset her carbon footprint and has been a long time vegetarian and eco activist. She is currently putting together a race program she calls her "Eco Dream Team" that will reach out to NASCAR fans to make eco- minded changes to their lives.

9. Jim Moriarty, the Surfrider Foundation's chief executive officer. "The people at Surfrider are passionate about the preservation and enjoyment of the world's oceans, waves and beaches for the enjoyment of everyone.

10. Laird Hamilton, Surfer is the best known big wave rider of the modern era. This understated ambassador of surfing and water sports is also an environmental activist. He joined a protest in Malibu against a proposed plant that was to be built in the area, which would affect the quality of the water. He is a true green crusader.


Green Heroes: The place to share information, ideas and experience on sustainable innovation.


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